Break up to break free

Agency: Bolt Brand


Nearly 50% of car owners think their vehicle has a gender. 36% describe it as an old friend. And 33% give it a name. It seems we’ve all developed a relationship with our internally combusting partners.

But the truth is, those relationships aren’t all peaches and cream. They’re more money and time and road rage and anxiety and higher blood pressure and chronic lower back pain.

So, how do you break free from a partner who takes more than they give?

Mobility app Bolt celebrates the people who broke up with their cars to live a happier, healthier and more sustainable life. Read their stories at

This professional campaign titled 'Break up to break free' was published on February 24, 2023. It was created for the brand: Bolt, by ad agency: Bolt Brand. This Digital medium campaign contains 8 media assets. It was submitted 7 months ago.


Creative: Bolt
Photo: Alina Birjuk
Edit: Albert Banaszczak
Music: Anett



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