Description
To mark the return of the Chinese Grand Prix, LEGO China has transformed Shanghai’s Metro Line 11 — the route linking the city with the Shanghai International Circuit — into a LEGO F1 train.
From the outside, the train appears as a full-length Formula 1 car racing through the city, effectively turning the metro line into an underground race track.
The campaign also playfully recreates Chongqing’s famous Line 2 train running through a residential building, reimagined as an F1 train — taking the race from underground tracks into the sky.
Step inside and commuters find themselves inside LEGO-built F1 team pit garages, complete with trivia and more than 20 hidden Easter eggs for fans to spot and share online, including details like Roscoe’s paw prints and a T-pose George Russell minifigure that many fans will recognise instantly. Fans who spot the Easter eggs and share them online — tagging LEGO China — even have a chance to win prizes.
The activation is part of LEGO’s global Build the Thrill campaign celebrating Formula 1 fandom.
This professional campaign titled 'The LEGO F1 Metro Grand Prix' was published in China in March, 2026. It was created for the brands: F1 and Lego, by ad agency: Our LEGO Agency. This Ambient, Experiential, and OOH Outdoor media campaign is related to the Sports and Toys industries and contains 12 media assets. It was submitted about 4 hours ago.
Credits
Head of LEGO Agency Asia: Annie Boo
Creative Director: Guo Jun
Associate Creative Director: Shuang Sun
Senior Art Director: Jace Wang
Copy Writer: Jiehao Xian
Senior Project Manager: Jingjing Zhang
Senior Channel Strategist: Josh Qiao
