Description
In Ecuador, driving can also be a way to clear your mind. With that idea at its core, Ford and the dealership Orgu Ford launched a campaign that invites people to turn everyday drives into small escapes from routine.
The initiative includes graphic pieces and 22-second spots featuring vehicles such as the Ford Everest and the Ford Escape. Each execution highlights the simple pleasure of getting behind the wheel and going for a drive, reminding audiences that sometimes you don’t need a big trip—just the road ahead.
Visually, the campaign was crafted through a meticulous process that combines real imagery with artificial intelligence, creating scenes that amplify the feeling of movement, freedom, and mental reset.
The result is a simple but powerful invitation: grab the keys, start the engine, and make every day count in kilometers.
This professional campaign titled 'Make Every Day Count in Kilometers' was published in Ecuador in March, 2026. It was created for the brand: Ford, by ad agency: BBA Ecuador. This Digital and Film media campaign is related to the Automotive and Personal Transportation industry and contains 5 media assets. It was submitted about 17 hours ago.
Credits
Creative Executive Officer: Bryan Recalde
Chief Operating Officer: Francisco Villamarín
General Account Director: Francisca Frisch
Creative Director: Carlos Rivas
Creative Team: Giuliana Cobo
Art Director: Iván López
Graphic Designer: Iván Terán, Bryan Andrade, Carlos Vera
Post production: Isaí Hidalgo
Account Executive: Nicole Herrera
Brand Manager: Daniel Yánez Albuja
