Toothpaste tubes are thrown out in billions every year and most of them end up in our oceans and landfills which take years to biodegrade. Kintab, a local start-up brand sought to disrupt the unsustainable and polluting side of the oral care industry in the Philippines by creating toothpaste tablets that work just like toothpaste.
But the funny little jars they come in don’t look like the traditional toothpaste that most consumers grew up with. So we created a sleeve that makes a little bottle look like a big tube to encourage impulse trial of the product without fundamentally changing the form. The sleeves have been tested in the market and led to many more people picking up the product. The sleeves can be recycled in-store, and people can take home the small packages which is all they need to brush their teeth.
This professional campaign titled 'The Tubeless Toothpaste' was published in Philippines in March, 2023. It was created for the brand: Kintab, by ad agency: BBDO Guerrero. This Design medium campaign is related to the Health and Household Products industries and contains 1 media asset. It was submitted 4 months ago.
Person / Company / Role
David Guerrero / BBDO Guerrero / Chairman and CCO
Ioni Ofrasio / BBDO Guerrero / Executive Assistant to the Chairman
Joy Panaguiton / BBDO Guerrero / Senior Final Artist
Al Salvador / BBDO Guerrero / Creative Services Director
Gavin Simpson / BBDO Guerrero / Executive Creative Director