Refillables

Toothpaste tubes are thrown out in billions every year and are most likely to end up in our oceans. Toothpaste tablets work just like toothpaste, so we created a series of posters that speak to the consumers how ditching the traditional toothpaste tubes can help save our oceans.
We used toothpaste tablets to form the headlines of the visual material to emphasize how a simple act such as brushing your teeth can help reduce plastic pollution guided by a subcopy to introduce the product to consumers who are not familiar with it yet. The tablets were arranged against different shades of blue paper inspired by the Earth's oceans. We used the negative space to shape the different copies and showcase how the sheer number of these toothpaste tablets leave no trace of plastic behind.