Agency: BBDO Guerrero

Clean The Ocean With Your Toothbrush

We've Squeezed All the Tube out of the Toothpaste

Take Two a Day for a Cleaner Ocean.


Toothpaste tubes are thrown out in billions every year and are most likely to end up in our oceans. Toothpaste tablets work just like toothpaste, so we created a series of posters that speak to the consumers how ditching the traditional toothpaste tubes can help save our oceans.
We used toothpaste tablets to form the headlines of the visual material to emphasize how a simple act such as brushing your teeth can help reduce plastic pollution guided by a subcopy to introduce the product to consumers who are not familiar with it yet. The tablets were arranged against different shades of blue paper inspired by the Earth's oceans. We used the negative space to shape the different copies and showcase how the sheer number of these toothpaste tablets leave no trace of plastic behind.

This professional campaign titled 'Refillables' was published in Philippines in December, 2023. It was created for the brand: Kintab, by ad agency: BBDO Guerrero. This OOH Outdoor and Print media campaign is related to the Beauty, Health, and Household Products industries and contains 3 media assets. It was submitted 2 months ago.


Creative Agency: BBDO Guerrero
Creative Chairman/CCO: David Guerrero
Executive Creative Director: Gavin Simpson
Copywriter: David Guerrero
Art Director: Gavin Simpson
Marketing Manager: Nathaniel Sta. Teresa
Creative Services Director: Al Salvador
Senior Final Artist: Joy Panaguiton
Final Artist: Vilma Magsino
Photographer: Paolo Gripo


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