Description
The Philippines is one of the heaviest consumers of social media in the world. And one of the most susceptible to false information. The National Broadcasters Association (KBP) of 1,200 member radio stations turned some of these posts into spots.
The Fake News Broadcast, aired nationwide, with multiple versions of absurd and outrageous posts: Including all the red flags that make them ridiculous in the first place: spelling errors, liberal use of emojis, and other entertaining nuances that would otherwise be unheard on a social feed. This was further expanded into on-air formats with game shows, phone-ins and live debunking of trending posts. In all the campaign reached over 15 million listeners in 67 cities. And reinforced the radio’s role as a news source you could trust.
This professional campaign titled 'The Fake News Broadcast' was published in Philippines in January, 2023. It was created for the brand: KBP, by ad agency: BBDO Guerrero. This Audio, Content, and Digital media campaign is related to the Education and Media industries and contains 1 media asset. It was submitted over 1 year ago.
Credits
Person / Company / Role
David Guerrero / BBDO Guerrero / Creative Chairman
Gavin Simpson / BBDO Guerrero / Executive Creative Director
Francine Kahn-Gonzalez / BBDO Guerrero / Chief Executive Officer
Gino Borromeo / BBDO Guerrero / Chief Strategy Officer
Fran Palines / BBDO Guerrero / Creative Director, Copywriter
Caleb Cosico / BBDO Guerrero / Creative Director, Art Director
Choi Co / BBDO Guerrero / Associate Creative Director, Art Director
Macky Sanchez / BBDO Guerrero / Associate Creative Director, Art Director
Henri Glo / BBDO Guerrero / Copywriter
Chester Santos / BBDO Guerrero / Art Director
Kaye Sordan / BBDO Guerrero / Group Account Director
Monica Roa / BBDO Guerrero / Account Manager
Nathaniel Sta Teresa / BBDO Guerrero / Marketing Manager, Project Manager
Chot Gatmaitan / BBDO Guerrero / Traffic and Operations Director
Roxann Ng / BBDO Guerrero / Traffic Manager
Leah Gonzales / BBDO Guerrero / Finance Director
Julie Torne / BBDO Guerrero / Accounts Payable Assistant
Marinell Legaspi / BBDO Guerrero / Finance Assistant
David Wright / Flare Manila / Head of Integrated Production
Denise Galoyo / Flare Manila / Executive Producer
Gwen Gui / Flare Manila / Associate Producer
Raymond Dorosan / Flare Manila / Production Manager
Japs Tuazon / Flare Manila / Videographer
Manuel Minorca / Flare Manila / Videographer
Julius Orendain / Flare Manila / Live Sound
Jerick Alcancia / Flare Manila / Editor
Mikko Quizon / Wapak Sound Studios / Sound Supervision
Nicole Amores / Wapak Sound Studios / Sound Editor
