The Fake News Broadcast

Agency: BBDO Guerrero


The Philippines is one of the heaviest consumers of social media in the world. And one of the most susceptible to false information. The National Broadcasters Association (KBP) of 1,200 member radio stations turned some of these posts into spots.

The Fake News Broadcast, aired nationwide, with multiple versions of absurd and outrageous posts: Including all the red flags that make them ridiculous in the first place: spelling errors, liberal use of emojis, and other entertaining nuances that would otherwise be unheard on a social feed. This was further expanded into on-air formats with game shows, phone-ins and live debunking of trending posts. In all the campaign reached over 15 million listeners in 67 cities. And reinforced the radio’s role as a news source you could trust.

This professional campaign titled 'The Fake News Broadcast' was published in Philippines in January, 2023. It was created for the brand: KBP, by ad agency: BBDO Guerrero. This Audio, Content, and Digital media campaign is related to the Education and Media industries and contains 1 media asset. It was submitted 4 months ago.


Person / Company / Role

David Guerrero / BBDO Guerrero / Creative Chairman

Gavin Simpson / BBDO Guerrero / Executive Creative Director

Francine Kahn-Gonzalez / BBDO Guerrero / Chief Executive Officer

Gino Borromeo / BBDO Guerrero / Chief Strategy Officer

Fran Palines / BBDO Guerrero / Creative Director, Copywriter

Caleb Cosico / BBDO Guerrero / Creative Director, Art Director

Choi Co / BBDO Guerrero / Associate Creative Director, Art Director

Macky Sanchez / BBDO Guerrero / Associate Creative Director, Art Director

Henri Glo / BBDO Guerrero / Copywriter

Chester Santos / BBDO Guerrero / Art Director

Kaye Sordan / BBDO Guerrero / Group Account Director

Monica Roa / BBDO Guerrero / Account Manager

Nathaniel Sta Teresa / BBDO Guerrero / Marketing Manager, Project Manager

Chot Gatmaitan / BBDO Guerrero / Traffic and Operations Director

Roxann Ng / BBDO Guerrero / Traffic Manager

Leah Gonzales / BBDO Guerrero / Finance Director

Julie Torne / BBDO Guerrero / Accounts Payable Assistant

Marinell Legaspi / BBDO Guerrero / Finance Assistant

David Wright / Flare Manila / Head of Integrated Production

Denise Galoyo / Flare Manila / Executive Producer

Gwen Gui / Flare Manila / Associate Producer

Raymond Dorosan / Flare Manila / Production Manager

Japs Tuazon / Flare Manila / Videographer

Manuel Minorca / Flare Manila / Videographer

Julius Orendain / Flare Manila / Live Sound

Jerick Alcancia / Flare Manila / Editor

Mikko Quizon / Wapak Sound Studios / Sound Supervision

Nicole Amores / Wapak Sound Studios / Sound Editor


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