The Trojan Beer
Agency: Good Morning
Great developers and creatives can be very hard to reach with job ads, as most of them are perfectly happy where they are.
So to get to them, we needed to get under the radar.
A few days before Christmas we delivered the «trojan beer» to our main competitors: A crate of specially designed beers camouflaged as a friendly christmas gift.
But after a day in the fridge, temperature sensitive ink made the label turn into a job ad.
This professional campaign titled 'The Trojan Beer' was published in Norway in January, 2018. It was created by ad agency: Good Morning. This Design medium campaign is related to the Agency Self-Promo industry and contains 2 media assets. It was submitted over 4 years ago.
Advertising Agency: Good Morning, Oslo, Norway
Creative Director: Petter Gulli
Creative Team: Martin Abbedissen Fauskanger, Mateus Porto Hopland
Designer: Tone Næss
Photographer: Kent Jørgen Hilleren