Description
Every year, more than half a million dogs are abandoned as adults in Peru, with the capital Lima being the place with the highest number of these four-legged creatures.
Remark: Dogs in a street situation become homeless and ask for help to survive.
Spanish:
Al año, en el Perú son abandonados más de medio millón de perros en su etapa adulta, siendo la capital, Lima, como el punto con mayor número de estos seres de cuatro patas.
Observación: Los perros al encontrarse en situación de calle se convierten en vagabundos y piden ayuda para sobrevivir.
This student campaign titled 'The street is hard' was published in Peru in May, 2024. It was created for the brand: Voz Animal, by ad school: Brother Escuela de Creativos. This Digital and Print media campaign is related to the Pets industry and contains 3 media assets. It was submitted over 1 year ago.
Credits
Copy: Jorge Flores
Art Director: Alexis Arce
