Description
Dans la rue, an organization that helps homeless and at-risk youth, in collaboration with LG2, has launched an influential initiative to help homeless youth during winter season. The campaign called “Address Change” works with content creators who have shared publicly that they have temporarily changed their mailing address so that excess free winter clothes they receive from brands are delivered to Dans la rue instead. Through this gesture, an appeal for donations is being made to other influencers and the general public. The initiative is designed to raise awareness of Dans la rue's growing needs and of the state of youth homelessness.
This professional campaign titled 'Address Change' was published in Canada in June, 2024. It was created for the brand: Dans la Rue, by ad agency: Lg2. This Digital and Film media campaign is related to the Public Interest industry and contains 1 media asset. It was submitted 2 months ago by Public Relations Manager: Marie-Eve Gionet of LG2.
Credits
[Company Credits]
CREATIVE AGENCY: LG2
CLIENT: Dans La Rue
PRODUCTION COMPANY: OKOK
POST-PRODUCTION COMPANY: OKOK
SOUND STUDIO / ENGINEERING: Circonflex
[Individual Credits - Agency - LG2]
CHIEF CREATIVE OFFICERS: Marc Fortin, Luc Du Sault, Josh Stein
CREATIVE DIRECTION: Luc Du Sault
COPYWRITING: Félix-Antoine Belleville
ART DIRECTION: Megan Plamondon
ACCOUNT SERVICES: Alexandra Laverdière, Gabriella Côtes, Anne-Renée Turcotte, Laurence-Olivier Paquet
AGENCY PRODUCTION: Émilie Trudeau, Emmanuelle Bérubé
MOTION DESIGN: Daniel Martinez-Mendoza
LAYOUT ARTIST: Marie-Eve Roussy, Sylvain Grégoire
[Individual Credits - Production Company - OKOK]
PRODUCER: Christina Drouin, Xavier Girard, Nicolas Chiasson
DIRECTOR: Laurence Tremblay
DOP: Raphaël Desharnais
EDITING: Cédric Noël
[Individual Credits - Post-production Company - OKOK]
COLORIZATION: Amélie Michel - Studio Élément
[Individual Credits - Content creators ]
Louis Blouin, Alex Beaulieu-Marchand, Emmanuelle-Salambo Deguara, Karel Cadoret
