Background: Social distancing helps decrease the spreading of COVID-19 drastically. That is why #StayTheFuckHome is a thing. But some people think it is okay to go out and chill. Insight: People try hard to stay away from spoilers to their favourite show. Idea: We discourage people from going out by putting up billboards filled with spoilers from Netflix Originals in gathering spaces. We then warn people of the spoilers at train and bus stations so they think twice before boarding.
The campaign is a spec campaign, and have not aired.
This student campaign titled 'The Spoiler Billboard' was published in Thailand in March, 2020. It was created for the brand: Netflix, by ad school: Miami Ad School. This Outdoor medium campaign is related to the Media industry and contains 1 media asset. It was submitted over 2 years ago by Seine Kongruangkit of Miami Ad School.
Advertising School: Miami Ad School Europe, Hamburg, Germany
Art Director: Seine Kongruangkit
Copywriter: Matithorn Prachuabmoh Chaimoungkalo