Description
Could Facebook and it's platforms be used to make more people sign up and vote in the 2020 presidential election? 42% of US citizens didn’t vote in the last presidential election as a result of illegitimate reasons as forgetting, being un-educated or just not making an effort. Voting might be a human right, but it is also a human responsibility. To make people see the seriousness of this issue, we used "Crisis Response”. A Facebook plug-in that's always had a high participation rate, to define the issue as an actual crisis.
This student campaign titled 'The Solution' was published in Sweden in December, 2019. It was created for the brand: Amnesty International, by ad school: Berghs School Of Communication. This Digital medium campaign is related to the Public Interest industry and contains 2 media assets. It was submitted over 4 years ago by Cooywriter: Josephine Bergh of Berghs School of Communication.
Credits
Advertising School: Berghs School of Communication, Stockholm, Sweden
Art Director: Tova Andersson
Copywriter: Josephine Bergh
