Westinghouse never loses sight of the fact that people are happiest when functional, efficient, and uncomplicated appliances deliver what they promise on the box.
That's why our new brand platform, ‘Happy to Help’ positions Westinghouse as the quiet, reliable helping hand in Aussie homes, promising that when called upon, Westinghouse will step up and help out, so people can get back to living.
The launch campaign’s hero film tells the story of a planned dinner party gone wrong, thanks to a lively Grey Morwong fish who has other plans - with Westinghouse quietly stepping up to the plate to save the day.
The platform and campaign deliberately shakes up the categories stereotypes and conventions by using humour and telling a fun story to emotionally connect with consumers who’ve been drowning in rational category messaging for some time.
This professional campaign titled 'Happy to Help' was published in Australia in September, 2023. It was created for the brand: Westinghouse, by ad agencies: Connecting Plots and Infinity Squared. This Digital, Film, and Integrated media campaign is related to the House, Garden and Household Products industries and contains 1 media asset. It was submitted 6 months ago by Executive Assistant: Danielle Taylor of Connecting Plots.
Client: Electrolux Group
Marketing Director ANZ: Richelle Barker
360 Marketing Manager: Karen Nguyen
Digital Marketing Manager: Samantha Chapman
Brand Manager: Ryan Williams
Creative Agency: Connecting Plots
Co-Founder & CCO: David Jansen
Creative Partner: John Gault
Senior Art Director: Jonti Groth
Senior Copywriter: Craig Rosenthal
Integrated Strategy & Planning Partner: Tim Collier
Client Service Director: Emma McJury
Account Director: Roshani Mehta
Senior Integrated Producer: Rachel Smith Heffernan
Creative Operations Director: Sarah Miller
Design Director: Blair Palmer
Production Company: Infinity Squared
Director: Jesse James McElroy
Executive Producer & Managing Director: Erin McBean
Producer: Henry Richardson
Editor: Tim Eddy
Online: Benjamin Zaugg
Colourist: Matt Fezz
Sound: Smith & Western Sound
Casting: Peta Einberg, Peta Einberg Casting
Stills Production Company: Louis & Co
Photographer: Ian Butterworth
Producer: Luke Della Santa
Media Agency: PHD
PR Agency: Humann