The Snowman

Agency: TBWA Latvia


McDonald’s briefed us to come up with a campaign idea for their winter season burgers. The brief contained a strong suggestion to focus on something disruptive enough to break through the Christmas ad clutter. So we approached the brief from the opposite direction - who’d be the least likely winter season character to be seen in McDonald’s. Well, we found one. In a way, it really is a mission impossible made possible - with a tagline “Taste worth melting for” this probably will be this brave snowman’s first and last trip to McDonald’s since the burgers are served warm. Apparently, the taste is so impressive, it really is worth the sacrifice.

This professional campaign titled 'The Snowman' was published in Estonia, Latvia, and Lithuania in December, 2022. It was created for the brand: McDonald's, by ad agency: TBWA Latvia. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 1 year ago by Executive Creative Director: Kaspars Eglitis of TBWA/Latvia.


Agency: TBWA\Latvia
Creative: Edgars Stanga
AD: Inta Brūniņa
Account Manager: Kristīna Bēvalde
Production: Film Angels Productions Ivo Ceplevics Katrina Kreslina
Director: Janis Nords

Fondation Abbé ...


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