PETA Netflix

The Slaughterman

Schools: Miami Ad School Miami Ad School Madrid


While we love watching morbid shows about serial killers, we prefer to close our eyes when watching animal clips in macro farms. What if we used true crime's popularity to draw the public's attention to a documentary about animal sorrow? Presenting: The Slaughterman. A mini-series about speciesism disguised as a "true crime" show.

This student campaign titled 'The Slaughterman' was published in Spain and United States in February, 2023. It was created for the brands: Netflix and PETA, by ad schools: Miami Ad School and Miami Ad School Madrid. This 360°, Integrated, and OOH Outdoor media campaign is related to the Public Interest and TV and Streaming Promos industries and contains 8 media assets. It was submitted 4 months ago by Art Director: Ilu Shilpakar of Miami Ad School Madrid.


Advertising Agency (School): Miami Ad School, Madrid
Art Director: Ilu Shilpakar
Art Director: España Navarro
Educational Instructor: Pranay Suri
Educational Instructor: Francesc Enrich

Mato Grosso do ...


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