To coincide with the release of its 2014 report of violence against journalists, the RSB is launching a campaign to rally public support and raise awareness for liberty and independence in journalism. Inspired by a true story, the new film depicts a shipping container, one that doesn't contain merchandise, but, rather, a journalist, imprisoned in the Eritrean desert for the last 12 years.
This professional campaign titled 'The shipping container' was published in France in December, 2014. It was created for the brand: Reporters Without Borders, by ad agency: BETC. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 8 years ago.
Advertising Agency: BETC, Paris, France
Agency Management: Catherine Emprin, Guillaume Espinet
Creative Director: Stéphane Xiberras
Art Director: Jean-Michel Alirol
Assistant art director: Pierre Orizet
Copywriter: Dominique Marchand
Traffic: Yannick Gimonet
Production house: Rita Films
Directors: Johnny Alves, Benjamin Darras
Producer: Nicolas Marie
Sound Producer: Schmooze & La-Bo