You may have noticed that when a traffic accident occurs, a crowd of curious onlookers forms wanting to know what's going on. Humans are naturally curious beings. But how can we use this to our advantage?

AMC has been trying to impact the population regarding the fatal risks of certain behaviors on the roads. With that in mind, let's combine both facts. We'll stimulate people's curiosity to raise awareness about the risks in traffic.

Instagram has sensitive topics in its guidelines, covering the image every time those topics are portrayed. Let's use this to convey our message.

This professional campaign titled 'The Sensitive Content' was published in Brazil in January, 2024. It was created for the brand: Autarquia Municipal de Trânsito e Cidadania, by ad agency: EBM Quintto. This Digital and Print media campaign is related to the Public Interest industry and contains 3 media assets. It was submitted 3 months ago by Julio Silva.


Advertising Agency: EBMQuintto, Fortaleza, Brazil
Creative Director: Kendy Shirasu
Head of Creation: Michel Barba, Victor Rocha
Art Director: Julio Silva
Copywriter: Laila Abdalla
Account Executive: Roberta Coutinho
Digital Account Executive: Matheus Falcão
Social Media: Mariana Mota
Planner: Jessé Magalhães
Content Coordinator: Mirella Holanda


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