Autarquia Municipal de Trânsito e Cidadania AMC

The toll for recklessness

Agency: EBM Quintto


Every choice carries a price. Revealing the stark truth of 10,000 lives lost yearly due to drunk drivers in Brazil, Autarquia Municipal de Trânsito, a local transit authority, implores every civilian to recognize the invaluable worth of life.

This professional campaign titled 'The toll for recklessness' was published in Brazil in April, 2024. It was created for the brands: AMC and Autarquia Municipal de Trânsito e Cidadania, by ad agency: EBM Quintto. This campaign is related to the Automotive, Education, and Public Interest industries and contains 1 media asset. It was submitted about 1 month ago by Copywriter: Laila Abdalla of Bolero Comunicação.


Creative Director: Kendy Shirasu
Head of Creative: Michel Barba
Art Director: André Gonçalves
Copywriter: Laila Abdalla
Social Media: Marina Mota
Strategic Planner: Jessé Magalhães

Account Executive: Matheus Falcão


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