The reality of women soccer is really different from the one of men. While in the male soccer there are millionaire contracts, most of the women professional players don’t receive any payment to play. So to the FIFA Women World Cup campaign, we decided not to do another fancy soccer campaign presenting the players as heroes, instead, we decided to show some of the struggles that the players have to face in a daily basis.
This professional campaign titled 'The Second Job' was published in Argentina in June, 2019. It was created for the brand: Telemundo, by ad agency: Grey. This Integrated medium campaign is related to the Media and Sports industries and contains 2 media assets. It was submitted over 3 years ago by Creative Director: Breno Costa.
Advertising Agency: Grey, Buenos Aires, Argentina