Description
Forget presents. Forget sleigh bells. This Christmas, Purdy & Figg cleaned up. Literally.
In a single night, the natural cleaning brand’s Christmas campaign launched with aplomb, with a festive film created by 10 Days London. This supported the brand’s overall festive campaign, which delivered the goods commercially, with £1m in sales - its biggest day ever.
Titled ‘The Scent That Stole Christmas,’ the spot opens on a picture-perfect Christmas Eve until Santa gets a whiff of Purdy & Figg’s cult favourite Frankincense & Myrrh. Mesmerised, he ditches his sleigh and dives headfirst into an all-night cleaning frenzy. By dawn, the stockings are empty, but the house? Absolutely gleaming.
This professional campaign titled 'The Scent That Stole Christmas' was published in United Kingdom in November, 2025. It was created for the brand: Purdy & Figg, by ad agency: 10 Days. This Film medium campaign is related to the Household Products industry and contains 1 media asset. It was submitted about 1 month ago.
