Description
The Irish National Lottery has unveiled its new Christmas campaign, the next chapter in its long-term platform Dreams Waiting to Happen created by Folk VML. The work brings a warm, human story to screens at a time of year when generosity of spirit feels especially meaningful.
The campaign centres on a touching film titled All Aboard. Directed by Zak Emerson, it follows a rural brass band and the quiet, gentle man who drives them to every rehearsal and performance, until an unexpected moment of joy transforms their Christmas. The story captures heart, kindness and grounded Irish warmth, showing how even the smallest dream can find its moment.
This professional campaign titled 'All Aboard. It Could Be You This Christmas' was published in Ireland in November, 2025. It was created for the brand: Irish National Lottery, by ad agency: Folk VML. This Film medium campaign is related to the Lottery industry and contains 1 media asset. It was submitted 30 days ago.
