Description
The new Delta Vacations needed to show how it’s now easier than ever for Delta SkyMiles® Members to book, earn and redeem miles to get even more out of a dream trip. In addition we needed to bring to life several program enhancements, increased mileage value, more rewards for SkyMiles Members and a brand new better booking experience.
The better the vacation, the harder it is to come back from. ‘Vacation Harder’ connects real platform changes to that trip-of-a-lifetime mentality, showing how the new Delta Vacations will leave you with a vacation high so great, you’ll carry that blissed-out feeling all the way back to reality with you. The “Vacation Harder” campaign captures what an unforgettable trip feels like when you know you’re getting the best value for your time and your miles, making Delta Vacations the gateway to vacationing bigger, further, and harder than ever before.
The campaign is being activated with streaming video, streaming audio, social media, programmatic digital, and in-flight/airport placements, targeting current and potential Delta SkyMiles Members.
This professional campaign titled 'Vacation Harder' was published in United States in July, 2023. It was created for the brand: Delta Vacations, by ad agency: Partners + Napier. This Digital, Film, and Integrated media campaign is related to the Travel and Tourism industry and contains 2 media assets. It was submitted over 1 year ago by Group Creative Director: Dan ODonnell of Partners + Napier .
Credits
CLIENT
Delta Vacations
Chief Marketing Officer: Brian Canning
VP Brand Strategy: Colleen Phelan
Senior Manager, Brand Strategy & Customer Experience : Sharon Ayers
Senior Program Manager, Brand Strategy & Communications: Cayley Olivier
Manager, Social Media: Victoria Freedlund
Social Media Coordinator: Arielle Berlinsky
CREATIVE AGENCY
Partners and Napier
Creative Directors Art: Gretchen Bye
Creative Director Copy: Louis Wittig (Copy)
Associate Creative Director Art: Lisa Della Piana
Associate Creative Director Copy: Jason Ziehm
Associate Creative Director Art: Rob Warchol
Visual UX Designer / Art Director: Phil DeCicca
Group Account Director: Elyse Kosakowski Account Supervisor: Traci Spaull
Assistant Account Executive: Rachel Rockwell
Director of Operations, Resource Management, and Project Management: Melissa Smith
Associate Director of Project Management: Lauren Cole,
Associate Project Manager: Daniela Mercado,
Editorial Services Manager: Erin Dwyer
Chief Creative Officer: Rob Kottkamp
Production Company: Gammut Productions
Director: Sullivan Slentz
Cinematographer: Parker Bement
Executive Producer: Danene DiCicco
Producer: Lisa Smith
Assistant Producer: Carli Moore
Post House: Gammut Productions
Editor: Sullivan Slentz
Editors: Parker Bement
Animator/Editor: David Bode
Colorist: Parker Bement
Executive Producer: Danene DiCicco
Assistant Producer: Carli Moore
Audio Post: Wave Studios
Sound Design/Mixer: Issac Matus Date
