The Right Place for Traffic

Agency: Executiva Propaganda


This educational ad aims to educate drivers, so they don't drink and drive. Showing their respective places in the traffic, we surprise the reader by making the electricity pole the place for the drunk driver.

This professional campaign titled 'The Right Place for Traffic' was published in Brazil in February, 2019. It was created for the brand: UNI-RN, by ad agency: Executiva Propaganda. This Print medium campaign is related to the Education industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Executiva Propaganda, Natal, Brazil
Creative Director: Gonzaga Neto
Art Director: Rafael Lauro
Copywriter: Gonzaga Neto
Illustrator: Rafael Lauro


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