Little Bites, the #1 Mini Muffin snack, and creative agency Fallon, have collaborated to bring Camp Little Bites to life and kick off a summer (and campaign!) to remember.
While summer doesn’t look the same for all kids and parents, Fallon and Little Bites wanted to ensure that this activation highlighted summer fun in its purest form. With their Camp Little Bites uniform and bandana in tow, the kid “camp counselors” show off summer’s simplest of treasures like how to roast a marshmallow, secret handshakes and more little moments that capture childhood summers at its best.
All the fun had at Camp Little Bites can be found in the spots which will run across multiple platforms starting today. Along with the Camp Little Bites videos, the activation features a landing page where parents can access “activity badges” to help keep count of their kids’ summer fun.
This professional campaign titled 'Camp Little Bites' was published in United States in June, 2023. It was created for the brand: Little Bites, by ad agency: Fallon. This Integrated medium campaign is related to the Food industry and contains 11 media assets. It was submitted 4 months ago.
Nikki Baker, Chief Creative Officer
Leslie Shaffer, Chief Creative Officer
Abby Gross, Associate Creative Director
Sara Cummings, Associate Creative Director
Kayla Hall, Copywriter
Grace Geary, Art Director
Caroline Stamy, Copywriter
Jacqui Bontke, Art Director
Machen Davis, Creative
Aldo Hertz, Executive Producer
Erin Simle, Head of Production
Erin Tait, Group Planning Director
Victoria Clouse, Account Manager
Marion Roussel, Group Account Director
Matt Garcia, Managing Director