Description
Red Lobster returns this holiday season with The Red Lobsttery, its first campaign with VIRTUE Worldwide, bringing retro game-show energy to a moment when 82% of Americans are cutting back on essentials to afford gifts. The spot introduces a playful idea: when guests buy a $25 gift card between 24 November and 31 December, they receive a five-dollar bonus coupon that doubles as a Lobsttery “ticket,” giving them a chance to win prizes—including a $25,000 grand prize and multiple $50 Red Lobster gift cards. With up to 20 tickets available per guest, the brand injects fun, excitement and a little “shellfish” indulgence into holiday gifting.
The campaign arrives as Red Lobster enters 2025 with new leadership, operational improvements and renewed fan enthusiasm, and VIRTUE’s creative approach reflects that momentum. Spanning digital, paid and organic social and in-restaurant materials, The Red Lobsttery celebrates the brand’s cultural energy and its guests, marking VIRTUE’s first work for the chain since becoming Red Lobster’s retainer cultural agency in June 2025.
This professional campaign titled 'The Red Lobsttery' was published in United States in December, 2025. It was created for the brand: Red Lobster, by ad agency: VIRTUE Worldwide. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 19 minutes ago.
