Festive Flavours We Can All Agree On

Dentsu Creative Canada is spreading holiday cheer with a new national campaign for Subway® Canada, ‘Festive Flavours We Can All Agree On,’ built around the launch of the Festive Faves Meal featuring turkey, stuffing, gravy and two Turtle Cookies. Rooted in the idea that Canadians tend to set aside their differences during the holidays, the work uses humorous, cinematic vignettes—like Scrooge dining with three ghosts or an Elf bonding with a Goth—to show how good food brings people together.

The campaign also introduces a custom-illustrated holiday wrapper, created in-house, that transforms Subway’s packaging into a playful winter wonderland across 3,000+ locations. Supported by a 360° rollout spanning broadcast, social, radio, in-store activations and a seasonal gift card promotion, the campaign continues Subway Canada’s momentum in culturally driven storytelling, uniting even the most unlikely characters through flavours everyone can agree on.