Get a little magic delivered.

​Instacart has launched its holiday brand campaign, 'Get a little magic delivered.' It taps Rankin/Bass-style stop-motion charm to speak directly to the 'Magic Makers' - the people holding the holidays together - and offers them a little magic in return.

At the core of the integrated campaign, four new video spots will run across Linear, OTT, Paid Social and OLV.

The new stop-motion spots - developed with Starburns Industries, RadicalMedia, and Instacart’s internal agency, Local Produce - draw from classic holiday specials and inject modern humour and Instacart’s app UI.

In 'Pie,' a woman escapes the pressure of baking from scratch and enters a whimsical fulfilment world populated by talking polar bears and foxes that help automate her holiday prep.

The campaign is supported by 25+ CPG partners (like Oatly, Kerrygold, Duracell, Marie Calendar, Breyer’s, and more), with co-branded creative and retail media activations running from Thanksgiving through New Year’s Eve.

The campaign builds on Instacart’s whimsical, animation-forward storytelling this fall and winter season, following 'One Less Sunday Scary.'

Instacart and New York Times Cooking have teamed up on a print-forward campaign for 'One Less Scary Sunday,' with a series of Sunday paper centre spreads throughout the holiday season. Powered by New York Times Advertising, the campaign's next centre spread will run on November 16th.

A social-first extension of the new holiday campaign helps the Magic Makers out with The Lie Pie –a limited-edition 'fake the bake' Thanksgiving kit created in partnership with Rethink.

The stunt lets hosts pull off a white lie with a perfectly baked pie and props like a dusting of flour, pumpkin-scented room spray, and a 'well-loved' recipe card to complete the illusion. The extension comes to life via influencer partnerships with expert schemers like reality TV star Boston Rob.

“We designed this campaign to celebrate the people quietly holding the holidays together,” said Jasmine Taylor, VP of brand marketing at Instacart. “There’s so much pressure to make every moment perfect, and we wanted to offer some relief. The stop-motion style of our new holiday spots let us tap into something familiar, but we used it to tell a very modern story about how Instacart can help when things get chaotic, whether it’s skipping the pie or dodging the turkey panic.”