Presenting the new holiday effort for Red Lobster, created in partnership with their agency of record, Barkley. The work builds on the chain's category-of-one positioning to be more elevated than its casual dining competitors, yet more fun than stuffy fine dining restaurants. Red Lobster continues its streak of tapping into cultural conversations by challenging Americans to push past the boring holiday fare of hams, tired turkeys, and over-stuffed stuffing and go with something a little more unexpected: the Lobster and Shrimp Celebration. They are bringing this menu news to life with the help of Pastor Shirley Caesar by reimagining the gospel icon's original lyrics for the brand's new TV and social executions.
Pastor Caesar is a living legend, known for her powerful messages and an incredible gospel career that has earned her 12 Grammys. In 2015, Pastor Caesar became internet famous when a snippet of her sermon, “Hold My Mule,” was remixed into a social video that instantly went viral as a celebration of holiday food and is still shared widely each holiday season. Fast forward to 2023, Pastor Caesar has created a new holiday remix with Red Lobster, but instead of calling out "Greens, Beans, Potatoes, Tomatoes," Caesar now passionately calls out the delicious details in the new Red Lobster holiday menu.
Barkley reimagined Pastor Caesar's original lyrics and recorded the gospel legend for the brand's new TV and social executions.
The "We Got It" spot includes subtitled lyrics and a bouncing ball — or lobster in this case — technique so viewers can sing along to the holiday remix. The spot also calls on a visual treatment that builds off of internet culture trends using GIFs and boomerang techniques. Additionally, the holiday remix song will be featured across Red Lobster's paid and organic social channels, including a TikTok challenge where Fun Diners can sing along.
This professional campaign titled 'We Got It' was published in United States in November, 2023. It was created for the brand: Red Lobster, by ad agency: Barkley. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 17 days ago.
RED LOBSTER CLIENT TEAM:
Jeff Matray, VP, Marketing
Katherine Cardenas, Director of Media
Heather Timm, Director of PR and Social Media
Cassidy Fishman, Associate Brand Manager, Marketing and Communications
Sara Renfroe, Manager, Creative, Design and Production
Jill Nau, Manager of Food and Beverage, Operations
Katy Hornaday, Chief Creative Officer
Berk Wasserman, Executive Creative Director
Sam Bonds, SVP Creative Director
Dana Satterwhite, SVP Creative Director
Sam Harris, Associate Creative Director
Benjamin Caruba, Associate Creative Director
Ann Putney, Associate Creative Director
Mark Sandy, Associate Creative Director
Melissa Keith, Brand Director
Jenni Dold, Brand Supervisor
Josie Ellerbee, VP Strategy
Laura Johnson, Executive Producer
Hannah Grubow, Social Director
Kerry Rounds, Digital Producer
Parker Hamrick, Content Creator
Allie Gomez, Senior Brand Leader
Annie Chaale, Copywriter, Fuel
Gabbie Southard, Designer, Fuel
Jordan Warren, Sr. Copywriter, Fuel
Y Pham, Designer, Fuel
Payne Parker, Associate Strategy Director
Anne Thomasson, VP Business Affairs
Katie Zimmerman, Director, Comms Planning
Andy Pitts, EVP, Brand Leadership
Sierra Hammond, Project Manager