Description
BBDO Belgium cleverly hijacked the viral "Starter Pack" trend for SOS Children's Villages International — but with a powerful twist: the boxes are empty.
One in ten children grows up without parental care or a safe family environment. By stripping away what we usually take for granted, these AI-generated visuals make the absence painfully visible — and impossible to ignore.
A striking campaign that shows how technology, when used meaningfully, can drive real impact.
This professional campaign titled 'The real Starter Pack' was published on April 18, 2025. It was created for the brand: SOS Children's Villages, by ad agency: BBDO Belgium. This Content medium campaign is related to the Education and Public Interest industries and contains 7 media assets. It was submitted about 2 months ago by Chief Creative Officer: Kwint De Meyer of BBDO Brussels.
Credits
Client: SOS Children’s Villages International
Contacts: Tom Moons, Sikorska Magdalena, Bueno Torres Natalia Maria
Agency: BBDO Belgium
Chief Creative Officer: Kwint De Meyer – Johan Roelandt
Account team: Eva Maes
Creation: Ivo Mertens, Henri Verhaegen
AV Production: Tuan Phan
