SOS Children's Villages

The abandoned tag icon

Agency: DDB


We created an Instagram post where a small tag icon gets abandoned, to demonstrate that “no child should have to be alone” — one of SOS Children’s Villages’ main objectives.

This professional campaign titled 'The abandoned tag icon' was published in Sweden in October, 2016. It was created for the brand: SOS Children's Villages, by ad agency: DDB. This Digital medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 7 years ago.


Advertising Agency: DDB Stockholm, Stockholm, Sweden
Creative Director: Fredrik Simonsson
Art Directors: Dennis Phang, Martin Runfors
Account Manager: Cattis Håkansson


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