Description
We all know those moments in life where you really need to dig deep into those energy reserves, for moments when two Weetabix isn’t enough. Bus Replacements. Helping your nan with her new phone. Accidentally hitting reply all. Definitely.
BBH helped Weetabix tap into this insight with a series of OOH posters depicting a text conversation. Each execution poses a different life conundrum, with the reply simply reading as three Weetabix in the style of an ‘ellipsis’, filling the awkward silence with the energy needed to manage the situation.
This professional campaign titled 'Ellipsis' was published on April 21, 2025. It was created for the brand: Weetabix, by ad agency: BBH London. This OOH Outdoor medium campaign contains 3 media assets. It was submitted about 2 months ago.
Credits
Campaign title: Ellipsis
Advertising agency: BBH London
BBH;
CCO: Alex Grieve
ECD: Felipe Serradourada Guimaraes
Creative Director: Lawrence Bushell, Kevin Masters and Christine Turner
Design Director: Adam Buckland and Turlough Fortune
Lead Motion Designer: Oded Shein
Client Managing Director: James Rice
Senior Account Director: Owen Keating
Account Manager: Ellise Logan
Strategy Director: Arabella Saunders
Strategist: Anna Fitzpatrick
Agency print producer: Lauren Daniels
Artworker - Brandon Doughty
Weetabix;
Senior Brand Manager: Hannah Shorley
Marketing Director: Fran Theokli
Head of Brand: Lorraine Rothwell
