In Poland every year when come to pay taxes, everyone can give their 1% of tax for charity. For that You have to put KRS number into tax form. But, that number is long, and a lot of people left blank input in a form. We persuade to take a photo of KRS, and when we make form only search for photo in a cell. Cunning as a fish.
This professional campaign titled 'Give your 1% tax' was published in Poland in March, 2017. It was created for the brand: SOS Children's Villages, by ad agency: Dziadek Do Orzechow. This Digital medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: DziadekDoOrzechow, Kraków, Poland
Scenario: Albert Stęclik, Tomasz Gębala