Vans' reputation has drifted from authentic skater shoes to a lifestyle brand. The Vans Pro line aims to change that perception.
This student campaign titled 'The Proser Challenge' was published in United States in March, 2020. It was created for the brand: Vans, by ad school: The University of Texas. This Content medium campaign is related to the Fashion, Retail Services, and Sports industries and contains 1 media asset. It was submitted over 2 years ago by Recent Graduate: Abigail Hogue of The University of Texas at Austin.
Advertising School: The University of Texas at Austin; Texas Creative, Austin, United States of America
Art Director: Abigail Hogue
Copywriter: Patrick Chan
Copywriter: Hayes Reed
Professor: Ryan Romero