Every improvement on the 2012 Civic was designed to make it more fun. That same motivation translated to the public launch of the car.
This professional campaign titled 'The Prize' was published in Canada in April, 2011. It was created for the brand: Honda, by ad agency: Dare. This Ambient medium campaign is related to the Automotive industry and contains 1 media asset. It was submitted over 11 years ago.
Advertising Agency: Dare, Vancouver, Canada
Creative Directors: Bryan Collins, Rob Sweetman
Art Directors: Eric Arnold, Mark Mizgala
Copywriter: Jarrod Banadyga
Illustrator: Desmond Montague
Additional credits: Mike Hasinoff, Wendy Moriarty, Giant Ant Media