Obesity in the Middle East is twice the global rate. It’s often said, healthy habits start at home. The problem is, families cannot eat healthier if they don’t have the right ingredients available to enjoy a balanced diet. So, we turned a kid’s shopping cart into an educational tool, by simply adding colour-coded pouches that mirror the balanced food requirements recommended for children in the UAE. We also partnered with Carrefour and redesigned the supermarket’s wayfinders to match the cart - making it fun and easy for kids to follow a balanced diet.
This professional campaign titled 'Nestle Nutrition Cart' was published in United Arab Emirates in February, 2020. It was created for the brand: Nestle, by ad agency: Geometry Global. This Integrated medium campaign is related to the Food and Public Interest, NGO industries and contains 2 media assets. It was submitted almost 2 years ago.
Advertising Agency: Geometry Global MENA, UAE