Description
There is something unforgettable about the excitement and emotion of a first time. Kia Europe and Innocean Berlin have captured that powerful feeling in their latest campaign: The Power of Firsts, unveiling the highly anticipated Kia EV2, the first of its name and the brand’s most accessible electric vehicle, which aims to connect with a new generation of drivers.
Compact, yet full of character, the Kia EV2 is engineered to make a big emotional impact. It is designed not just for those who value innovation, but for those who value how innovation feels.
“The EV2 represents a significant step in broadening access to electric mobility within Kia’s line-up,” said David Hilbert, Marketing Director at Kia Europe. “With ‘The Power of Firsts,’ we want to place the focus on the human experience. The campaign positions the EV2 as a companion to meaningful first moments and demonstrates Kia’s ambition to connect with customers in an authentic, meaningful way that reflects how they live today.”
To bring this idea to life, Innocean Berlin created a campaign built around intimate, authentic vignettes. Each one portrays a deeply personal “first” made possible by the EV2. Through its modular structure, it easily adapts to various formats: from product films and print to digital assets, immersive web experiences, and social-first content.
The campaign is running across all the Greater European markets including France, Germany, UK, Netherlands, Spain, Belgium, Austria, Hungary and Italy over the next few months, on platforms including social, TV, radio.
And this is only the beginning. The campaign serves as an evolving platform, with a second chapter to launch in the summer, featuring collaborations with creators from diverse backgrounds. Starting with a filmmaker and a chef, each invited to share their own meaningful “first.”
“A campaign of this nature is, coincidentally, a first for Kia,” added Gabriel Mattar, CCO at Innocean Berlin. “It evolves over time, going from a traditional film to a social second chapter. A testimony of Kia’s constant search for innovation and inspiration in everything they do.”
This professional campaign titled 'Kia EV2 - The Power of Firsts' was published in Germany and Multinational Europe in April, 2026. It was created for the brand: Kia Europe, by ad agency: INNOCEAN Berlin. This Film medium campaign is related to the Automotive and Personal Transportation industry and contains 3 media assets. It was submitted 12 minutes ago.
