Description
The LEGO Group is teaming up with Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. to celebrate the magic of football alongside kids and families from all over the world – because everyone wants a piece of the game!
With the FIFA World Cup 2026™ just around the corner and football fever at an all-time high, fans can now build their treasured players through a brand-new lineup of LEGO® Editions sets featuring these four pitch legends revealed today. The new sets invite fans to build, display and celebrate their passion for the sport at home while paying tribute to the creativity, unique flair and signature style of each player, complete with hidden easter eggs for true fans to discover.
The LEGO Group today also revealed an exclusive image of the four players building the LEGO® Editions FIFA World Cup™ Official Trophy set, available for purchase on LEGO.com, in LEGO branded stores and selected retailers worldwide. Fans should stay tuned for further exciting content featuring the four football icons on LEGO channels in the coming months.
Cristiano Ronaldo, Kylian Mbappé, Lionel Messi, and Vini Jr. also shared their reflections and excitement about their unique LEGO models, allowing them to replay memorable moments from their careers.
This professional campaign titled 'Celebrate the Magic of Football' was published in Denmark in April, 2026. It was created for the brand: Lego, by ad agency: Lego In-House. This Integrated medium campaign is related to the Sports and Toys industries and contains 1 media asset. It was submitted 16 minutes ago.
