ADVERTISING

Kia Europe

The Impossible Sunlight

Agency: Innocean Berlin

Description

Kia’s EV9, with its ground-breaking design and technological advancement redefining standards for movement, has been inspired to move to even greater lengths and do the impossible - by bringing back the sun to Northern Europe during its darkest months.

As vast parts of Europe plunge into darkness during the winter months, the lack of sunlight takes its toll on individuals’ energy levels, mental health, immune systems and sleep patterns. In response to these challenges, INNOCEAN Berlin and Kia developed "The Impossible Sunlight", an innovative art installation powered by the Kia EV9’s cutting-edge Vehicle-2-Load technology.

“The Impossible Sunlight” is an art project created in collaboration with VOID, an experiential design studio based in Norway, known for its expertise in creating custom installations that blend digital features with real space elements such as architecture, sculpture, kinetics, audio, lights, and sensors.

The circular structure stands at 7 metres high and emits approximately 200,000 lumens, mimicking the properties of natural sunlight, helping to bring back the sun’s positive benefits lost during the winter months. Once fully illuminated, the sun installation can be seen from several kilometres away.

To capture the beauty and impact of the installation, Kia has partnered with Swedish award-winning photographer and cinematographer Norris Nimann, whose work has been featured in publications such as Vogue Scandinavia and National Geographic. His keen eye for unique landscapes and ability to evoke emotions through his photography make him the perfect collaborator for this project.

A short film capturing the emotional reactions of individuals experiencing the installation, alongside the striking beauty of the Kia EV9, has also been produced as a testament to the project's impact.

This professional campaign titled 'The Impossible Sunlight' was published in Germany in February, 2024. It was created for the brand: Kia Europe, by ad agency: Innocean Berlin. This Experiential and Film media campaign is related to the Automotive industry and contains 3 media assets. It was submitted about 2 months ago.

Credits

Advertiser/Brand: Kia Europe
Marketing Director: David Hilbert
General Manager Communication: Benedict Abrahamsberg
Senior Manager Digital Marketing: Christiane Frisch
Social Media Manager: Jericho Dignadice
Campaigns Specialist Manager: Ruxandra Iliescu

Advertising Agency: INNOCEAN Berlin
Chief Creative Officer: Gabriel Mattar
Executive Creative Director: Ricardo Wolff
Head of Account Services: Alessia Bellini
Creative Director: Jose Arnaldo
Creative Director: Sebastian Pattis
Art Director: Manuel Armenteros Parras
Copywriter: Giovanna Ribeiro Pereira
Copywriter: João Vaz
Editor & Motion Designer: Carlos Suarez
Account Manager: Travis Kim
Junior Account Manager: Nadia Esi Berchtenbreiter
Strategy Director: Jörn Ballentin
Senior Strategic Planner: Odile Breffa
Social Media Lead: Benjamin Weih
Head of Production: Fabian Barz
Senior Producer: Michael Endres
Senior Producer Content: Hannes Andresen
Production Company: Tobi & Tron GBR
Director: Tobias Becker & Steffen Tron
DOP: Robert Wong, Norris Niman
Editor: Tobias Becker
Post-Producer: Jasmin Scharf
Post-Production: Steffen Tron
Music: Liquid Memoirs - Solace
Sound Studio: Da House
Photography: João Vaz
Creator & Service Production Digital Creator: Norris Niman
Service Production: Film in Norway
Light Installation Artist: Void AS

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