Bulgarian Elections 2021

The PNG Campaign

Agency: the Smarts


2021. In a year of lock-downs Bulgarians had to elect their parliament. 1/4 of all Bulgarian voters live abroad. But the authorities made nothing to help those people vote. On the contrary - a new voting law limited the polling places abroad - up to 35 polling sections in the non-EU countries. That means that people would need to travel for hours to vote, in a severe COVID world. Bulgarian voters abroad were totally neglected. Then a group of activists - "Bulgarians in USA" decided to provoke all Bulgarian communities around the world to promote the elections and motivate the voters.

This professional campaign titled 'The PNG Campaign' was published in Bulgaria in March, 2021. It was created for the brand: Bulgarian Elections 2021, by ad agency: the Smarts. This Integrated medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted over 2 years ago by Иьадявьэ.


Advertising Agency: The Smarts, Sofia, Bulgaria


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