We picked up the most favorite rainy song: “Is it raining?” which has more than 100 million views on youtube and changed the lyric that has our product name, indoor laundering insight, and product benefits in it.
Sad music and rain are inseparable, so we use this insight as an opportunity to disrupt and change the sadness routine into enjoyment: changing the sad song and the rain into the happy rainy song, and obviously, laundering with Downy Indoor Dry Duo.
This professional campaign titled 'Is it raining?' was published in Thailand in July, 2021. It was created for the brand: Downy, by ad agency: Publicis. This Integrated medium campaign is related to the House, Garden industry and contains 1 media asset. It was submitted over 2 years ago by Creative Director: Nonthaporn Ketmanee of Leo Burnett.
Advertising Agency: The Leo Burnett Group Thailand, Bangkok, Thailand
Chief Creative Officer: Sompat Trisadikun
Executive Creative Director: Sirin Wannavalee
Creative Director: Nonthaporn Ketmanee
Art Director: Chaisan Maneeploypetch
Copywriter: Narisapongse Rakwattananont
Client Service: Weeranuch Duangpikool , Peerajet Sringean, Pansea Tevavichulada, Banthita Ratanopas
Agency Producer: Karnjanee Praphapat
Strategic Planner: Chulanee Sirisaengtaksin
Project Manager: Sunee Chansuksurachode
Production Company: Tender Film Company Limited
Film Director: Kong Kittikorn
Music Composer: Jakkrit Songjalearn