The Playful Network

Agency: Digitas


The Playful Network doesn’t deliver super-fast 5G or state-of-the-art technology but instead celebrates our collective playfulness. Because after everything that’s happened this year, the one thing we’ve learnt is that the strongest connection we have is each other.
In a parody to TELCO over-claims, The Playful Network promises to “supercharge your connectivity” thanks to a “cutting edge connection device” – otherwise known as an OREO cookie.

This professional campaign titled 'The Playful Network' was published in United Kingdom in September, 2020. It was created for the brand: Oreo, by ad agency: Digitas. This Integrated medium campaign is related to the Confectionery, Snacks industry and contains 6 media assets. It was submitted about 3 years ago.


Advertising Agency: Digitas UK
ECD: Lazaros Nikiforidis
Copywriter: Chesney Payet
Art director: Leah Mammoliti
Designer: Joseph Martin
Web designer: Joe Berry
Strategy partner: James Whatley
Client lead: Alex Stewart
Account manager: Louise Fox
Project manager: Linda Obeng
Agency producer: Emma Gilbert, Marinka Prigg
Production company: Prodigious
Director: Dominic O’Riordan
Editor: Chris Shone
CGI development: Weareseventeen
Music production / track: Simon Brown
Audio post-production: Guilt Free Audio Post
Executive Producer: Rebecca Shawyer
Production Manager: Hannah Burns
Director of Photography: Benedict Spencer
Media agency: Carat UK
PR: Golin
Community Management: Elvis
Partnerships: The Story Labs, Jungle Creations


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