Even in the UK, period poverty is still a big issue – 1 in 4 women have been unable to afford sanitary products. That’s why Bodyform will use advertising to subsidise sanitary pads. They will use the packaging of individual pads as advertising space and the brands' advertising will cover the production costs, making it possible to sell the pads for almost free. The brands are also taking a stand against period poverty.

This student campaign titled 'Padverts' was published in United Kingdom in June, 2020. It was created for the brand: Bodyform, by ad school: School of Communication Arts. This Ambient medium campaign is related to the Health and Public Interest industries and contains 3 media assets. It was submitted over 3 years ago by Leli & Coco.


Advertising School: School of Communication Arts , London, United Kingdom of Great Britain and Northern Ireland


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