Pink Ribbon

The Pink Route

Agency: Publicis


On the 10th anniversary of Pink Ribbon Switzerland we created a climbing route with holds shaped as breasts under the motto “The right grip may save lives”. In this way, women were reminded that conscious gripping is important not only for climbing, but also for early detection of breast cancer. To bring people to the climbing route, we created this event-poster.

This professional campaign titled 'The Pink Route' was published in Switzerland in October, 2017. It was created for the brand: Pink Ribbon, by ad agency: Publicis. This Experiential medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted almost 5 years ago.


Advertising Agency: Publicis, Zurich, Switzerland
Chief Executive Officer: Thomas Wildberger
Creative Director: Peter Brönnimann
Art Director: Norihito Iida
Copywriter: Christian Stüdi
Camera / Editing: Stefan Rüegg
Photographer: Sandra Kennel
Art Buying: Eliane Bachmann
Brand Director: Claudia Ziltener


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