Description
McDonald's also welcomes people during the Christmas national holidays. To remind people we combined two iconic images just through perspective and without any AI. By finding the right camera angle we shot a real tree in front of a real McDonald's. Only through that angle we've made it look as if the Golden Arches were the Christmas tree decoration on top of that very tree.
This professional campaign titled 'The Perspective Christmas Tree' was published in Switzerland in December, 2025. It was created for the brand: McDonald's, by ad agency: TBWA\Zurich. This OOH Outdoor and Print media campaign is related to the Food industry and contains 1 media asset. It was submitted 2 days ago.
Credits
Advertising Agency: TBWA\Zürich
Chief Creative Officer: Manuel Wenzel
Creative Director: Sabrina Brandenburger
Creative Director: Mark Taylor
Senior Art Director: Davide Schenker
Senior Art Director: Mark Levay
Senior Copywriter: Mathias Bart
Group Account Director: Marion Schwager
Photographer: Lukas Maeder
Media Agency: OMD Switzerland
Brand: McDonald's Switzerland
Chief Marketing Officer: Kat Howcroft
Marketing Manager: Severine Caspard
Marketing Manager: Morgane Zillweger
