The Perfectionist

Agency: TBWA Latvia


The percect burger world, for so many decades dominated by McDonald’s iconic superstars, in recent years had experienced an influx of small but ambitious market players who are pulling the burger into the gourmet experience direction. Naturally, McDonald’s had to respond. But who would be a credible judge to to approve if the brand has succeeded with it’s entry in deluxe burger party? Well, we thought of one…

This professional campaign titled 'The Perfectionist' was published in Estonia, Latvia, and Lithuania in September, 2023. It was created for the brand: McDonald's, by ad agency: TBWA Latvia. This Film medium campaign is related to the Food industry and contains 1 media asset. It was submitted 9 months ago by Executive Creative Director: Kaspars Eglitis of TBWA/Latvia.


Agency: TBWA\Latvia
Creative Director: Edgars Stanga
Art Director: Inta Brūniņa
Project manager: Anete Kristholde
Director: Janis Nords
DOP: Jurgis Kmins
Photographer: Maris Locmelis
Production: Film Angels Productions Ivo Ceplevics Katrina Kreslina


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