A reassuring arm to small UK businesses throughout the pandemic, Barclaycard Business has now set its sights on growth, as it positions itself as the go-to for all SMEs looking for a partner to take their business to the next chapter.
To get small businesses rethinking what payments can do for their businesses, Barclaycard Business enlisted the help of Droga5 with director Jeff Low, through Biscuit Filmworks.
Droga5 uncovered that most business owners think of payments in a purely transactional way, which often discounts all the other benefits payments can do for their business.
Rather, payments can help businesses manage their stock better, improve cash flow and develop relationships with suppliers. They can even protect customers from fraud.
This professional campaign titled 'the payment part is just the start' was published in United Kingdom in March, 2022. It was created for the brand: Barclaycard Business, by ad agency: Droga5 London. This Film medium campaign is related to the Finance industry and contains 1 media asset. It was submitted over 1 year ago.
Agency: Droga5 London
CCO: David Kolbusz
Creatives: Chris Russell, Ahmed Ellabib
Director: Jeff Low, Biscuit Filmworks