Bias Reaction

Agency: X3M Ideas


How Society reacts to an action is often determined by the gender involved. The idea here plays up how people react differently to the same action from both genders and emphasis the need to break the gender bias.

This professional campaign titled 'Bias Reaction' was published in Nigeria in March, 2022. It was created for the brand: Bold, by ad agency: X3M Ideas. This Print medium campaign is related to the Soft Drinks industry and contains 4 media assets. It was submitted about 2 years ago by Art Director: Sheu Sodiq of X3m ideas.


Advertising Agency: X3m Ideas, Lagos, Nigeria
Chief Creative Officer: Steve Babaeko
Executive Creative Director: Mike Miller
Creative Director: Anthony Wolve
Deputy Creative Director: Kelechi Uduma
Art Directors: Sodiq Sheu, Moyosore Ayo-Ogunmuko, Yolanda Ezugwu
Copywriters: Mabayomije Akinyemi, Lilian Ike-Okoro
Illustrator: Sodiq Sheu

Iaso Hospital
Barclaycard Bus...


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