Description
A story about a young man haunted by the fear of failure. A dream becomes the starting point: he chooses the path of overcoming, trains, and keeps moving forward. In the end, he becomes a Champion. A project for PARI, created entirely with AI.
This professional campaign titled 'THE PATH OF A CHAMPION' was published in Russia in August, 2025. It was created for the brand: PARI, by ad agency: Shchi. This Content, Digital, and Experiential media campaign is related to the Sports industry and contains 2 media assets. It was submitted 4 months ago by Pyrev: Zhenya of Shchi Production.
Credits
Advertising Agency: Moscow, Russia
Production Company: Shchi Production
www.shchiprod.ru
@shchiproduction (Instagram)
Director, AI-artist — Zhenya Pyrev
Art Director — Mitya Bugaev
Motion Designer — Alexander Martynov
Designer — Ruslan Abdulaev
PARI:
Head of Special Projects — Vadim Nabokov
Head of Tennis Club — Raj Verma
Director of Marketing Communications — Evgeny Tatarnikov
