Description
Fanatics Sportsbook, the fastest growing sportsbook in America, is rewriting the rules with a series of football ads featuring College National Champion athlete, Fanatics family member, and cultural powerhouse, Livvy Dunne. Just in time for the start of football, the new broadcast and digital series, “Explained by Livvy Dunne,” kicks off with three cinematic ads aimed to stand out in the category.
From a full-sized clawfoot bathtub sitting on the 50-yard line of the iconic Rose Bowl Stadium to eating a turkey leg in the stands and moving across the field on the back of a football blocking sled, Livvy playfully breaks down why customers should switch to Fanatics Sportsbook because of their massive Gameday Guarantee FanCash promotion, market-leading Fair Play™ protection and their valuable FanCash rewards. Each spot will debut the new tagline, “Winning Hits Different Here,” highlighting Fanatics’ stand out generosity from the category. The “Explained by” series construct will continue this fall as part of a new Fanatics Casino campaign featuring an iconic male spokesperson.
The :30 and :15 spots break the fourth wall with a wink, serving up Fanatics’ latest promos in delightfully surprising ways and will run across linear and digital channels in priority markets. Directed by Grammy-winning filmmaker Calmatic, known for Lil Nas X’s “Old Town Road” and Kendrick Lamar’s “Squabble Up,” the series taps into Fanatics’ cultural influence to reach both new and existing bettors – in a way only Fanatics can.
The campaign is live today, August 18, across all major TV networks, OLV, OOH, audio and podcasts, paid and organic social, and a variety of influencer partnerships that will get all sports fans ready for game day. It will run throughout the entire football season, starting with a major launch during College Football Week 1 and Pro Football Weeks 1-5, with major pulses around Thanksgiving, Christmas, and the Postseason, as well as the Road to the Big Game.
As the brand continues to disrupt the sports betting industry, Fanatics Sportsbook is doubling down on what it does best: delivering a premium, fan-first experience that goes way beyond the bet and is powered by culture, storytelling, and the next generation of athlete-partners.
The work represents the first campaign with new creative agency partner Anomaly.
This professional campaign titled 'Explained By Livvy Dunne' was published in United States in August, 2025. It was created for the brand: Fanatics Sportsbook, by ad agency: Anomaly. This Film and Integrated media campaign is related to the Gambling and Sports industries and contains 2 media assets. It was submitted 4 months ago.
