ADVERTISING

WWF

The panda font

Agency: Ogilvy

Description

Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan briefed Ogilvy & Mather on a campaign to raise awareness and generate donations for the Giant Panda program. WWF Japan wanted a non-traditional campaign that would bring the Panda's plight into our daily lives in a light-hearted way. Solution: The Panda Font. A font made by Pandas for Pandas.

This professional campaign titled 'The panda font' was published in Japan in May, 2015. It was created for the brand: WWF, by ad agency: Ogilvy. This Direct medium campaign is related to the Public Interest industry and contains 1 media asset. It was submitted almost 10 years ago.

Credits

Advertising Agency: Ogilvy & Mather Japan, Tokyo, Japan
Chief Creative Officer: Ajab Samrai
Creative Director: Federico Garcia
Art Director / Typographer: Akihiko Ono
Web Designer: JK Chekpo

Run With Heart ...

ADVERTISING

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.

Logo

Looks like your ad blocker is on.

×

We rely on ads to keep creating quality content for you to enjoy for free.

Please support our site by disabling your ad blocker.

Continue without supporting us

Choose your Ad Blocker

  • Adblock Plus
  • Adblock
  • Adguard
  • Ad Remover
  • Brave
  • Ghostery
  • uBlock Origin
  • uBlock
  • UltraBlock
  • Other
  1. In the extension bar, click the AdBlock Plus icon
  2. Click the large blue toggle for this website
  3. Click refresh
  1. In the extension bar, click the AdBlock icon
  2. Under "Pause on this site" click "Always"
  1. In the extension bar, click on the Adguard icon
  2. Click on the large green toggle for this website
  1. In the extension bar, click on the Ad Remover icon
  2. Click "Disable on This Website"
  1. In the extension bar, click on the orange lion icon
  2. Click the toggle on the top right, shifting from "Up" to "Down"
  1. In the extension bar, click on the Ghostery icon
  2. Click the "Anti-Tracking" shield so it says "Off"
  3. Click the "Ad-Blocking" stop sign so it says "Off"
  4. Refresh the page
  1. In the extension bar, click on the uBlock Origin icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the uBlock icon
  2. Click on the big, blue power button
  3. Refresh the page
  1. In the extension bar, click on the UltraBlock icon
  2. Check the "Disable UltraBlock" checkbox
  3. Marque la casilla de verificación "Desactivar UltraBlock"
  1. Please disable your Ad Blocker

If the prompt is still appearing, please disable any tools or services you are using that block internet ads (e.g. DNS Servers).