Pandas are one of the most adored animals in the world, but with only 1600 left in the wild they’re almost extinct. WWF Japan briefed Ogilvy & Mather on a campaign to raise awareness and generate donations for the Giant Panda program. WWF Japan wanted a non-traditional campaign that would bring the Panda's plight into our daily lives in a light-hearted way. Solution: The Panda Font. A font made by Pandas for Pandas.
This professional campaign titled 'The panda font' was published in Japan in May, 2015. It was created for the brand: WWF, by ad agency: Ogilvy. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 8 years ago.
Advertising Agency: Ogilvy & Mather Japan, Tokyo, Japan
Chief Creative Officer: Ajab Samrai
Creative Director: Federico Garcia
Art Director / Typographer: Akihiko Ono
Web Designer: JK Chekpo