The Other Fever

For World Health Day, we turned up the heat—literally. Our print campaign for Fybeca shines a spotlight on emotional fever, a lesser-known but very real symptom of chronic stress, anxiety, and burnout. In a world where everyone talks about physical health, we chose to visualize what mental distress feels like from the inside out.

Each poster mimics the format of a fever thermometer but replaces traditional temperature readings with intense emotional states: pressure, sadness, anxiety, burnout, guilt. The result? A powerful metaphor for how emotional struggles can manifest physically—often going unnoticed in our day-to-day lives.